Aug. 7, 2025

Julie Duncan Provides Stellar Expertise on High Power Executive Coaching

Julie Duncan Provides Stellar Expertise on High Power Executive Coaching
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Julie Duncan Provides Stellar Expertise on High Power Executive Coaching

Wealth Academy Podcast guest Julie Duncan, a Certified Executive Coach and a beacon of transformation based in Winchester, VA. With a 30‑year career delivering coaching to diverse clients.


Julie has dedicated her life to making a difference in the lives of others and today she provides top of mind Executive Coaching to C-Suite leaders to help them enhance their leadership skills and abilities.


Julie is the co‑author of the inspiring book, The Comeback, alongside motivational speaking icon Les Brown. That's not all, Julie is also the co-author of the Amazon #1 best-selling book, Rx For Career Success. She is also the co-author of the book Thank God It's Monday.


It was amazing to hear Julie's deeply inspiring story—from overcoming discouragement to earning her credentials and guiding clients toward investing in themselves and being empowered. Julies work reminds us that no matter how shattered we may feel, transformation is possible—‘coming full square,’ as you beautifully put it. To anyone feeling stuck or broken, your message today is both timely and needed.


https://www.wealthacademypodcast.com



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[SPEAKER_01]: Welcome to Wealth Academy podcast.

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[SPEAKER_01]: Thanks for tuning in to listen to this dynamic and insightful podcast with host Paul Lawrence Van.

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[SPEAKER_01]: Paul and his guests provide content rich information that will enhance your knowledge.

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[SPEAKER_01]: Enjoy this episode.

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[SPEAKER_04]: One day everyone, this is your host Paul Lawrence Van.

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[SPEAKER_04]: We welcome you to another episode of Wealth Academy podcast.

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[SPEAKER_04]: We're going to have a great time today because we have a phenomenal guest gone by the name of Julie Duncan.

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[SPEAKER_04]: I want to give a shout out to her right now, and I'll go into her bio, and we're going to learn so much doing this time.

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[SPEAKER_04]: Julie, how are you doing today, my friend?

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[SPEAKER_02]: Oh my gosh, I'm doing fantastic.

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[SPEAKER_02]: And to be amongst it, yourself and the listeners, I couldn't be more excited.

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[SPEAKER_04]: I'm standing out standing with glad to have you here today, but before we get started, what I want you all to do is contact your family, friends, and colleagues, and let them know that we're broadcasting live right now.

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[SPEAKER_04]: And we would really love to have you here.

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[SPEAKER_04]: And if you have any questions, just simply post them either on Facebook or LinkedIn and we'll be able to see what you're really interested in asking right now.

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[SPEAKER_04]: And we really appreciate you being here today.

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[SPEAKER_04]: But let's get started.

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[SPEAKER_04]: Today's guest is Julie Duncan.

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[SPEAKER_04]: She's a certified executive coach and a beacon of transformation

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[SPEAKER_04]: She's based out of Winchester, Virginia.

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[SPEAKER_04]: She has thirty years career caring for others.

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[SPEAKER_04]: And she leads her own coaching firms, has done that over the years.

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[SPEAKER_04]: She's also co-author of the inspiring book, The Comeback, alongside motivational icon.

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[SPEAKER_04]: Well, last Brown, it will get more to her other books in addition to that.

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[SPEAKER_04]: Now, Julie, welcome to the show, unless jump into your journey of healing.

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[SPEAKER_04]: purpose and resilience.

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[SPEAKER_04]: Could you share your personal journey from being a told you weren't college material to earn in your masters and coaching clients today?

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[SPEAKER_02]: I would love to Paul, thank you.

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[SPEAKER_02]: So to quote the infamous less brown, he says, you need to be hungry.

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[SPEAKER_02]: And he's not talking about hungry for your next meal.

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[SPEAKER_02]: I was hungry.

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[SPEAKER_02]: I swear I was born hungry.

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[SPEAKER_02]: And it wasn't for my bottle.

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[SPEAKER_02]: I always felt as if I was made for more meant for more.

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[SPEAKER_02]: So you can imagine, grow up in a very small town, when my guy at his counter, Mr. King, I will never forget his name, said to me, you are not college material.

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[SPEAKER_02]: I knew I had to dig a very deep, and I had to make a huge change in my life.

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[SPEAKER_02]: And I had a grandmother, the story is incredible.

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[SPEAKER_02]: The short is that,

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[SPEAKER_02]: She took the train from the very rural area in the nineteen thirties and graduated from Penn State Teachers College, which is now known as what Penn State University.

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[SPEAKER_02]: Her mother died when she was three years old.

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[SPEAKER_02]: Her father raised seven kids as a rural farmer.

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[SPEAKER_02]: Somehow, some way, she figured out how to get to Penn State Teachers College, take the train back and forth, graduated and taught college.

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[SPEAKER_02]: I was hungry.

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[SPEAKER_02]: She was my role model, and I knew there was no way that I was not going to go.

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[SPEAKER_02]: So you know the same journey of a thousand miles.

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[SPEAKER_02]: I stack the good.

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[SPEAKER_02]: I took it one step at a time because I knew the journey was going to be a thousand miles.

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[SPEAKER_02]: I just one step at a time and graduated with my factors.

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[SPEAKER_02]: finish one semester than another than another.

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[SPEAKER_02]: Ten years later I finished my master's because guess what, if you do one thing over here and you anchor it in, you can do another another and another and I'm hungry.

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[SPEAKER_02]: So then I just kept stacking the good and really that's how it evolved.

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[SPEAKER_02]: And I always say, Paul, I'm not any different than any listener right now.

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[SPEAKER_02]: I'm not any different or any better.

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[SPEAKER_02]: I just learned resiliency and I was hungry and I knew I needed to have more in my life.

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[SPEAKER_04]: Oh, that's wonderful.

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[SPEAKER_04]: That's wonderful.

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[SPEAKER_04]: And I've been to the Happy Valley.

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[SPEAKER_04]: They call it their Penn State University.

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[SPEAKER_04]: And I was driving through the state with an airman and we were going to the New England state

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[SPEAKER_04]: And we saw bears on the side of the road, but they had the largest alumni of any college in the United States.

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[SPEAKER_04]: Penn State University.

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[SPEAKER_04]: Yes, wonderful school.

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[SPEAKER_04]: And when you remember, she was just, she was hungry as you stated.

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[SPEAKER_04]: Yes.

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[SPEAKER_04]: And you inherited that from her, which is wonderful.

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[SPEAKER_02]: Yeah.

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[SPEAKER_04]: Thank you for sharing that.

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[SPEAKER_04]: Now, what brought you to move from counseling

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[SPEAKER_04]: and other services, web for services, and to founding your company.

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[SPEAKER_04]: And now, coaching now on the executive level, what was that transformation like for you as you work with crystal clear business strategies?

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[SPEAKER_02]: It really started because I partnered with a nutrition company and the products completely changed my life and changed my whole family side.

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[SPEAKER_02]: And I was like, I need to be a part of this.

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[SPEAKER_02]: But I was brand new to business.

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[SPEAKER_02]: I had been employee up until that point forever, right?

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[SPEAKER_02]: And I got a taste of the business world and I liked it a lot.

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[SPEAKER_02]: And then I was also an independent insurance broker.

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[SPEAKER_02]: Like that a lot, it wasn't really my calling because calling is coaching, right?

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[SPEAKER_02]: But I learned a lot in the business world and I really fell in love with betting on myself.

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[SPEAKER_04]: Yes, that's very important.

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[SPEAKER_04]: That's not enough.

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[SPEAKER_04]: That's something that everybody can hold along to because no one knows you better than yourself.

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[SPEAKER_02]: Yes, one hundred percent.

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[SPEAKER_02]: So when the concept of love coaching was introduced to me, I was like, hmm, I need to think about that because I really was already invested in the business world.

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[SPEAKER_02]: I believed in it.

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[SPEAKER_02]: So I went all in at that point.

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[SPEAKER_02]: That's really how an involved he involved.

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[SPEAKER_02]: Excuse me.

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[SPEAKER_04]: wonderful, wonderful.

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[SPEAKER_04]: Now knowing the past you had focused in on women between the ages of forty-five and sixty, what made that demographic close to your heart at the time that you were providing that assistance to them?

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[SPEAKER_02]: like many coaches, it was me.

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[SPEAKER_02]: I had healed a lot of things in my life that I had dealt with a lot of limiting beliefs, some past drama, a lot of shudds on myself.

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[SPEAKER_02]: And when I healed from all that, it was like a whole world opened up and I already had a counseling background, so it just made perfect sense of then turn that around and help other people.

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[SPEAKER_02]: Right.

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[SPEAKER_04]: That's right.

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[SPEAKER_02]: And so the evolution of executive coaching is very interesting, Paul.

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[SPEAKER_02]: I was in a job that just wasn't feeding my soul about three years ago.

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[SPEAKER_02]: I had represented the life coaching space.

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[SPEAKER_02]: And then I just really knew that I was meant for more again.

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[SPEAKER_02]: I was hungry hungry.

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[SPEAKER_02]: So I left the job, put my resignation in a couple days later.

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[SPEAKER_02]: I was sitting at a chamber.

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[SPEAKER_02]: Yes.

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[SPEAKER_02]: I'm meeting.

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[SPEAKER_02]: And somebody, excuse me, I just shared with them today.

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[SPEAKER_02]: Somebody came up to me and said, do you do exactly to coach you?

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[SPEAKER_02]: I thought, well, maybe I do.

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[SPEAKER_04]: The network is big into you.

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[SPEAKER_02]: And crazy thing is I'm thinking about it.

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[SPEAKER_02]: I don't need any more.

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[SPEAKER_02]: I just got out of my job.

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[SPEAKER_02]: I had to really build my life coaching, but it was a higher in my belly and I couldn't, I couldn't move beyond it.

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[SPEAKER_02]: So I looked into executive coaching.

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[SPEAKER_02]: I got certified and then I circle back.

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[SPEAKER_02]: I'm doing a lot of networking.

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[SPEAKER_02]: I circle back to a dear lady, Crystal Smith, who is a

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[SPEAKER_02]: Oh my gosh, a phenomenal business coaching business here in Winchester and I circle back to her and I it was just a networking meeting and one thing led to another and yes the universe speaks to us next thing I know I'm doing executive coaching because she doesn't have an executive coach truly honored truly humbled but it was really an evolution of listening to my soul listening to my passion and then taking action.

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[SPEAKER_04]: That's great.

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[SPEAKER_04]: That's fantastic.

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[SPEAKER_04]: And again, as you stated, the universe was talking to you and it spoke loud and clear and you answered the bell.

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[SPEAKER_04]: That's what's most important.

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[SPEAKER_04]: I said people are here, the universe speaking to them.

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[SPEAKER_04]: And what I call it, I said, if you don't follow up on it, you block your blessing.

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[SPEAKER_04]: It's kind of how I explain it to people.

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[SPEAKER_02]: I love, oh my gosh, that speaks to me.

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[SPEAKER_02]: I love that.

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[SPEAKER_04]: Fantastic.

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[SPEAKER_04]: So let's look to go back to the books again.

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[SPEAKER_04]: Of course, you were in the book with Lesb Brown and I want people to learn about that.

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[SPEAKER_04]: So you were with Lesb.

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[SPEAKER_04]: We've all heard Lesb Brown speak and he's one of the best that's ever done it and continues to do it to this day.

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[SPEAKER_04]: What was that experience like working with him in terms of your contribution to the book itself?

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[SPEAKER_02]: I want to say a few words about less.

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[SPEAKER_02]: You have mentioned them a few times.

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[SPEAKER_02]: And if you listen to his story, you can't help.

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[SPEAKER_02]: I couldn't help but have a stir inside my soul.

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[SPEAKER_02]: He was born on a abandoned floor in a building.

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[SPEAKER_02]: He was adopted.

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[SPEAKER_02]: He was called the dumb twin.

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[SPEAKER_02]: He flushes this out.

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[SPEAKER_02]: You can go on YouTube and listen to a story in a week.

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[SPEAKER_02]: I've heard of the dumb twin.

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[SPEAKER_02]: And it took him fourteen years.

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[SPEAKER_02]: All they wanted to do was speak.

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[SPEAKER_02]: It took him fourteen years to stay in that stage.

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[SPEAKER_02]: And when he did, he filled the Georgia dome with eighty thousand people.

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[SPEAKER_02]: And what was his speech?

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[SPEAKER_02]: It's not over until you win.

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[SPEAKER_04]: Exactly.

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[SPEAKER_04]: I've heard that one many times.

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[SPEAKER_04]: I've actually met him several times as well.

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[SPEAKER_04]: And he's just a tremendous man.

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[SPEAKER_04]: And he continues to pour into people, speakers, and authors, and even more, just still being an ass.

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[SPEAKER_04]: And he's in his eighties now.

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[SPEAKER_04]: I believe he just turned maybe eighty three, give or take.

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[SPEAKER_04]: Yeah, he's been around for a while, but a great book.

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[SPEAKER_04]: And let's look at another book here.

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[SPEAKER_04]: Thank God, as Monday, share a little bit about this book here.

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[SPEAKER_04]: It looks fascinating.

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[SPEAKER_02]: Oh my gosh.

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[SPEAKER_02]: So this book is very focused on helping the readers understand that Monday is a day to embrace, and it's a blank canvas, rather than the Sunday scaries and the Monday dress and the manic Monday.

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[SPEAKER_02]: I mean, think what all the songs and all the things that go into us, it's been a societal thing, right?

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[SPEAKER_02]: Well, we don't like Mondays.

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[SPEAKER_02]: think about that, and this book is to help the readers be able to really dig into, hmm, what is my mindset on a Monday morning?

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[SPEAKER_02]: How am I envisioning, how am I embracing it?

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[SPEAKER_02]: And my chapter is really about how am I embracing it.

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[SPEAKER_02]: In fact, I have a Monday, Manifesto on

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[SPEAKER_02]: crystal clear business strategies that the readers can download for free and flushes out things that you can do on Mondays not only affirmations and you know mindset that you can have but also team activities that you can bring into your group on Monday morning

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[SPEAKER_02]: and be able to have activities around embracing Monday.

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[SPEAKER_02]: It's so important.

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[SPEAKER_02]: I remember the Sunday scariest.

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[SPEAKER_02]: I remember wishing my life way until Friday, but Monday is a blank canvas.

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[SPEAKER_02]: Let's embrace it.

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[SPEAKER_02]: Let's love it.

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[SPEAKER_04]: Exactly.

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[SPEAKER_04]: It's establishes the foundation for the rest of the week and leave for the weekend.

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[SPEAKER_04]: I love every day, but Monday has no problems with Monday.

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[SPEAKER_03]: Yeah.

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[SPEAKER_03]: I love that.

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[SPEAKER_04]: All right, let's transition to a book you and I both know.

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[SPEAKER_04]: This one, of course, was Dr. Christie Taylor.

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[SPEAKER_04]: And if you could share about the prescription for career success, elevate your mindset, transform your career, you could share your contribution to this amazing book.

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[SPEAKER_04]: And this, of course, was Amazon, number one best seller as well.

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[SPEAKER_02]: This book is very near, near and dear to a heart for many reasons.

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[SPEAKER_02]: One is because I met fabulous people like yourself all.

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[SPEAKER_02]: Dr. Christie Taylor, who's she's next level, right?

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[SPEAKER_04]: Well, he really is.

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[SPEAKER_02]: He has really touched my heart and the fact that it was my first collaboration that went to Amazon best seller in what five different categories.

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[SPEAKER_04]: Exactly.

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[SPEAKER_02]: And it also speaks to something that I would say at a crash course in resiliency at eight to seventeen.

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[SPEAKER_02]: for a couple different reasons.

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[SPEAKER_02]: And I know why that topic is so important to me.

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[SPEAKER_02]: And now if they get about it from a coaching standpoint and helping executives, we need to embrace resiliency.

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[SPEAKER_02]: We need to anchor it and understand it because that pushes us and helps us to be able to withstand the hard times.

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[SPEAKER_02]: And we're all going to have her times, right?

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[SPEAKER_04]: They're going to happen one time or another.

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[SPEAKER_02]: Yes, so we can anchor in that we are resilient and all the things that we've, things that have happened that have helped us build resiliency, then that helps us through all the hard times in the nose that are going to happen a long way in life.

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[SPEAKER_02]: So that's a very special chapter and book for me.

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[SPEAKER_04]: Wonderful.

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[SPEAKER_04]: Wonderful.

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[SPEAKER_04]: And as you stated, Dr. Taylor, she's very dynamic, a great leader, and has just a wonderful vision because she brings us in on the

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[SPEAKER_04]: a different sessions with her.

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[SPEAKER_04]: And we may be on a panel discussion or some other aspect or her interview on a podcast or it could be through a newsletter.

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[SPEAKER_04]: So there are a lot of different avenues in which she touches on, which is great to be a part of.

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[SPEAKER_04]: And as she stated, it was a joy to meet you and other

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[SPEAKER_04]: co-authors as a part of that book as well.

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[SPEAKER_04]: So just continue to do what you do, Julie, because you're making a tremendous difference.

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[SPEAKER_04]: So let's transition just a bit, Julie.

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[SPEAKER_04]: And we're going to get into that area of the all important brain.

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[SPEAKER_04]: and the aspect that it has and impact it has on all of our lives and I know that you really are an expert in this particular area.

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[SPEAKER_04]: So I would love to hear you share about the brain, the brain function, positivity, negativity, et cetera.

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[SPEAKER_02]: Okay, I'm not a neuroscientist, so don't worry.

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[SPEAKER_02]: I'm going to keep it very simple.

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[SPEAKER_02]: And I want to qualify what I'm going to say, because I really want to keep it cut as simple in that context, but it's super important.

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[SPEAKER_02]: Yes.

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[SPEAKER_02]: So those that know me know that mindset limiting beliefs, helping people push through those.

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[SPEAKER_02]: That's been my niche.

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[SPEAKER_02]: That is super important to me.

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[SPEAKER_02]: My goodness, mindset isn't something that's everything.

15:11.122 --> 15:12.442
[SPEAKER_02]: We hear that all the time, right?

15:12.822 --> 15:13.643
[SPEAKER_02]: Everything.

15:15.063 --> 15:15.903
[SPEAKER_02]: Super important.

15:16.323 --> 15:23.945
[SPEAKER_02]: So if that's been my focus, well, let's take it a notch up, level up, thinking about executive coaching.

15:24.245 --> 15:26.206
[SPEAKER_02]: If I'm going to be working with executives,

15:26.946 --> 15:35.968
[SPEAKER_02]: I surely better know about the brain and how that ties into stress, negative thinking, and chronic patterns that fall into those categories, right?

15:36.449 --> 15:39.449
[SPEAKER_02]: So that kind of like where my interest came from.

15:40.110 --> 15:42.450
[SPEAKER_02]: And here's some interesting facts.

15:42.510 --> 15:44.031
[SPEAKER_02]: Again, I'm not a neuroscientist.

15:44.331 --> 15:45.211
[SPEAKER_02]: I'll keep it simple.

15:45.901 --> 16:05.925
[SPEAKER_02]: But what I've learned based on research, I don't make this stuff up, I'm not that smart, but chronic negative thinking, chronic stress at least to burn out, especially when it's persistent and patterned over time, because right, we have to look at our patterns, the brain structure and function actually changes.

16:06.745 --> 16:07.786
[SPEAKER_02]: Oh, my goodness.

16:08.246 --> 16:13.267
[SPEAKER_02]: So when's the last time Paul, I use you an example that you thought about, you're ready?

16:13.987 --> 16:19.472
[SPEAKER_02]: your pre-frontal cortex, your hippocampus, and your amygdala.

16:19.732 --> 16:21.053
[SPEAKER_02]: What's the last time you thought about that?

16:21.694 --> 16:24.997
[SPEAKER_04]: All the time.

16:25.137 --> 16:25.858
[SPEAKER_03]: You're very wise.

16:27.933 --> 16:34.376
[SPEAKER_04]: Yes, because with life in and of itself, I do a lot of reading.

16:34.396 --> 16:35.817
[SPEAKER_04]: I do a lot of study.

16:36.457 --> 16:38.298
[SPEAKER_04]: And I know I have to stay active.

16:39.198 --> 16:43.640
[SPEAKER_04]: People ask, well, how do you stay out in front of things given today's current climate?

16:43.660 --> 16:46.742
[SPEAKER_04]: You know, it's very dynamic, the workforce is changing.

16:47.282 --> 16:51.084
[SPEAKER_04]: And so I study it a lot, and I like to put myself in that position.

16:51.184 --> 17:00.169
[SPEAKER_04]: Every morning I wake up, I put in something positive on my Facebook posts and social posts because I know that I'm not the only one who needs it.

17:00.510 --> 17:04.332
[SPEAKER_04]: I need it really bad, but people who are following me need it as well.

17:05.352 --> 17:06.073
[SPEAKER_02]: one hundred percent.

17:06.193 --> 17:06.773
[SPEAKER_02]: I love that.

17:07.454 --> 17:14.800
[SPEAKER_02]: So quick biology, one-on-one, are amygdala triggers emotional responses, especially fear and stress.

17:15.420 --> 17:15.761
[SPEAKER_02]: Okay?

17:15.901 --> 17:16.982
[SPEAKER_02]: That's responsible for that.

17:17.342 --> 17:18.863
[SPEAKER_02]: Prefrontal cortex is what?

17:18.923 --> 17:22.046
[SPEAKER_02]: That's our decision-making, our reasoning, our self-control.

17:22.967 --> 17:31.253
[SPEAKER_02]: The campus, stress, this is where stores and retrieves memories, supports learning, and emotional regulation.

17:31.854 --> 17:33.035
[SPEAKER_02]: So think about

17:33.979 --> 17:41.923
[SPEAKER_02]: We have chronic negative thinking, chronic stress, how those neural pathways and the actually the brain is reshaped.

17:41.984 --> 17:43.484
[SPEAKER_02]: It altars our brain.

17:43.724 --> 17:51.449
[SPEAKER_02]: If we live in chronic stress, chronic negativity, I'd like to say, rather a negative thinking, we need to think correctly.

17:51.569 --> 17:53.630
[SPEAKER_02]: It means for us, right?

17:53.650 --> 17:56.852
[SPEAKER_04]: Yes, the better decision, the better the results.

17:58.772 --> 18:14.565
[SPEAKER_02]: Yes, so if we're thinking about leadership thinking decision making stress management we need to be thinking about how that's impacting our rain because it does it can literally literally alter the biochemistry the shape.

18:15.305 --> 18:15.886
[SPEAKER_02]: of our brain.

18:16.206 --> 18:20.230
[SPEAKER_02]: And if you really dig deep, you can see some scans where things are altered.

18:20.270 --> 18:21.531
[SPEAKER_02]: People that are practically depressed.

18:21.771 --> 18:24.113
[SPEAKER_02]: People that are chronically anxious or stressed.

18:24.474 --> 18:29.338
[SPEAKER_02]: You can actually see alteration in the brain, which is really scary.

18:30.119 --> 18:30.680
[SPEAKER_04]: Absolutely.

18:31.121 --> 18:41.008
[SPEAKER_04]: Yes, and when we take a look at people who are under stress, the brain responds to the stimulus that it receives from an individual.

18:41.289 --> 18:47.893
[SPEAKER_04]: The thoughts, publications, the environment, internal and external environments.

18:47.913 --> 18:56.240
[SPEAKER_04]: So we have to do our best to sustain and maintain the best brain that we can and the brain is real.

18:56.360 --> 18:59.262
[SPEAKER_04]: People don't think of it as being real, but it really is real.

19:01.738 --> 19:05.479
[SPEAKER_02]: Yes, and Paul, it's one of those things that we can't feel or touch.

19:05.719 --> 19:09.521
[SPEAKER_02]: It's easy to just ignore it or think of it doesn't really matter.

19:09.541 --> 19:20.284
[SPEAKER_02]: We think about mindset maybe, but it is directly related to our brain and the chemicals and the neural transmitters and we could go much deeper, which I won't.

19:20.444 --> 19:29.327
[SPEAKER_02]: But all of that serotonin dopamine, all of that is impacted by the way that we think and then it's how we act and how we feel and how we behave.

19:30.044 --> 19:38.647
[SPEAKER_02]: So it's very important that we consider how is our brain reacting to how we're showing up every day, how we're presenting, how we're thinking.

19:39.207 --> 19:58.653
[SPEAKER_04]: Yes, that's what I try to remind people that we can control our internal space, how we think the relationship with our heart, how we're feeling, and the external things is not so much that they're happening, but it's how we respond to them.

20:00.261 --> 20:03.262
[SPEAKER_04]: If we have stress, we're going to have high blood pressure.

20:04.623 --> 20:08.965
[SPEAKER_04]: It could lead to more diabetes, so it has the physical impacts as well.

20:09.385 --> 20:24.972
[SPEAKER_04]: And by taking care of the internal aspect of our being, and we can control what the internal aspect of our life, then it gives us a better chance of eliminate more holistic life, a drop of wellbeing.

20:25.652 --> 20:25.972
[SPEAKER_04]: Yes.

20:26.713 --> 20:27.053
[SPEAKER_03]: Perfect.

20:30.079 --> 20:41.902
[SPEAKER_04]: So one of the things that, and thank you so much for that, but it's very important in terms of what Julie was saying for our listeners and viewers that we have to do our best.

20:42.522 --> 20:44.562
[SPEAKER_04]: It's just like an exercise and a muscle.

20:45.262 --> 20:50.463
[SPEAKER_04]: The muscle is not going to get bigger unless you break things down and as you break them down, you're building them up.

20:50.523 --> 20:57.825
[SPEAKER_04]: But it's the same thing for our mind, the mind body and spirit, that whole connection, that Trinity that's taking place.

20:58.405 --> 21:00.926
[SPEAKER_04]: So we definitely want to follow up on that.

21:01.826 --> 21:10.909
[SPEAKER_04]: So when we look at potential clients and them being a good fit for you, how do you got them towards better support?

21:11.590 --> 21:19.032
[SPEAKER_04]: For example, if we look at someone in a leadership position and they may be a little bit, they need alignment.

21:19.272 --> 21:21.153
[SPEAKER_04]: How do you bring them around?

21:21.897 --> 21:30.359
[SPEAKER_04]: and get them to become a more effective leader or a more effective communicator or decision maker.

21:31.400 --> 21:32.600
[SPEAKER_02]: That is a great question.

21:32.780 --> 21:36.481
[SPEAKER_02]: So the first step, I'm a big fan of you can name it, you can tame it.

21:36.541 --> 21:37.481
[SPEAKER_02]: Yes.

21:37.961 --> 21:41.963
[SPEAKER_02]: And if we don't know, we have blind spots, we can't make any changes, right?

21:42.903 --> 21:43.163
[SPEAKER_03]: Correct.

21:43.930 --> 21:47.659
[SPEAKER_02]: So a needs assessment is pivotal and it's a first step.

21:48.561 --> 21:51.889
[SPEAKER_02]: And I would say, we are as unique as our fingerprint, right?

21:51.990 --> 21:53.453
[SPEAKER_02]: Nobody else has our fingerprint.

21:54.161 --> 21:54.681
[SPEAKER_03]: That's not cool.

21:54.982 --> 22:02.266
[SPEAKER_02]: Leadership might look different and it does look different for yourself, Paul, for myself, for the listeners.

22:02.667 --> 22:03.967
[SPEAKER_02]: It's all unique and varied.

22:04.208 --> 22:12.553
[SPEAKER_02]: So where I like to start is a needs assessment to evaluate where your pain points, what are your biggest pain points, and where do we need to start?

22:12.853 --> 22:15.115
[SPEAKER_02]: So let's name three that you want to start with.

22:15.915 --> 22:20.520
[SPEAKER_02]: And then goal setting is imperative because we can't change it.

22:20.660 --> 22:22.041
[SPEAKER_02]: We have to be able to measure it.

22:22.061 --> 22:23.423
[SPEAKER_02]: We have to see the progress.

22:23.743 --> 22:24.904
[SPEAKER_02]: We have to define it.

22:25.385 --> 22:31.371
[SPEAKER_02]: So then we set the goals and then we will dig in specifically for what their needs are.

22:31.871 --> 22:38.298
[SPEAKER_02]: And I think this is important for anybody that's working with executives, business owners because we are also very unique.

22:39.708 --> 22:47.830
[SPEAKER_02]: And it depends on, yes, and it depends if they're a solar business owner, if they have a team of ten, they have a team of a hundred, like it's all really varied.

22:48.490 --> 22:50.311
[SPEAKER_02]: So do they know their team?

22:50.351 --> 22:53.372
[SPEAKER_02]: Do they need to, like a disc assessment to understand themselves?

22:53.412 --> 22:55.772
[SPEAKER_02]: Do they need a disc assessment to understand their team?

22:56.233 --> 22:58.113
[SPEAKER_02]: Things like that that we can dig into.

22:58.493 --> 23:04.535
[SPEAKER_02]: And then measuring along the way, if they're when, I should say when, they're reaching their goals.

23:05.135 --> 23:06.796
[SPEAKER_02]: because all of that matters as well.

23:07.397 --> 23:16.883
[SPEAKER_02]: So it's really a unique model based upon what they need, but we define it as leadership, communication, emotional regulation, work life integration.

23:17.283 --> 23:20.245
[SPEAKER_02]: You know, there's many things that go into being a leader.

23:20.265 --> 23:22.367
[SPEAKER_02]: We need to lead in ourselves.

23:22.407 --> 23:24.088
[SPEAKER_02]: How are you leading yourself first?

23:25.569 --> 23:35.619
[SPEAKER_02]: All those are pivotal buzzwords, but I like to think of it every business owner as unique as our fingerprint, and then we custom based upon their needs.

23:36.865 --> 23:41.827
[SPEAKER_04]: It's going through that is so true and looking at the emotional intelligence to empathy.

23:42.647 --> 23:56.011
[SPEAKER_04]: They're just so many different areas, but as you say, it all leaders are different because they receive, they have different experiences levels of leadership development training, leadership experience.

23:56.091 --> 23:57.891
[SPEAKER_04]: They're just so many different aspects.

23:58.251 --> 23:59.932
[SPEAKER_04]: It makes that individual unique.

24:00.403 --> 24:10.773
[SPEAKER_04]: But that one individual that you're targeting in that executive coaching, they're going to have to be able to help those who work for them also become better leaders as well.

24:10.873 --> 24:15.357
[SPEAKER_04]: Because that gives them a competitive advantage, increases productivity, et cetera.

24:16.098 --> 24:16.298
[SPEAKER_02]: Yes.

24:16.998 --> 24:20.480
[SPEAKER_02]: And also, understanding is a skill set that you're missing.

24:20.940 --> 24:21.200
[SPEAKER_02]: Sure.

24:21.660 --> 24:23.141
[SPEAKER_02]: Is it training that you're missing?

24:23.221 --> 24:25.462
[SPEAKER_02]: Is your staff need more training a certain area?

24:25.502 --> 24:26.883
[SPEAKER_02]: Do they need more skill sets?

24:27.783 --> 24:30.324
[SPEAKER_02]: Those things are also very important in evaluating.

24:30.724 --> 24:31.264
[SPEAKER_04]: Absolutely.

24:31.304 --> 24:32.865
[SPEAKER_04]: Getting that professional development.

24:33.905 --> 24:37.467
[SPEAKER_04]: So they retain their top talent and you need to

24:38.077 --> 24:42.844
[SPEAKER_04]: generate that revenue, you can't operate that increase in that revenue for sure.

24:44.266 --> 24:52.538
[SPEAKER_04]: So when we look at your transformation from the previous work that you've done until you came through the

24:53.620 --> 25:03.914
[SPEAKER_04]: recent executive coaching, what did you find different from the standpoint of when you first started coaching until now as an executive coach?

25:04.034 --> 25:07.058
[SPEAKER_04]: What was that transition art shift for you?

25:07.359 --> 25:08.300
[SPEAKER_04]: What was that like for you?

25:09.067 --> 25:10.688
[SPEAKER_02]: Those are really internal shift.

25:10.848 --> 25:19.371
[SPEAKER_02]: And to me, I was very open and I felt like I needed to go to the next level and I mean, next level with business owners.

25:19.691 --> 25:29.455
[SPEAKER_02]: I loved and I still love working with women that I'm a woman and I really love the healing process and healing journey that we have gone through together.

25:29.936 --> 25:35.478
[SPEAKER_02]: But I just really felt at this point in my life, I was ready to go to another level.

25:36.178 --> 25:41.184
[SPEAKER_02]: And if listeners understand that or have been through that, they probably know how that feels.

25:41.364 --> 25:42.586
[SPEAKER_02]: Like, hungry.

25:42.626 --> 25:44.228
[SPEAKER_02]: I think there's another level for me.

25:44.608 --> 25:45.570
[SPEAKER_02]: Let me look at that.

25:46.611 --> 25:51.397
[SPEAKER_02]: And the way that I did that was the way that I entered the life coaching space.

25:51.757 --> 25:54.679
[SPEAKER_02]: Like coaching space was let's get some certifications under my mail.

25:54.699 --> 25:57.901
[SPEAKER_02]: Let's take some courses, even though I had a counseling background, very different.

25:58.401 --> 26:01.643
[SPEAKER_02]: So I wanted to get some courses and some certifications, which I did.

26:02.043 --> 26:06.786
[SPEAKER_02]: But then when I was looking at executive coaching, I knew it was going to be another level as well.

26:06.926 --> 26:11.970
[SPEAKER_02]: So I embarked upon certification through IAP college career.

26:12.490 --> 26:14.591
[SPEAKER_02]: And it was a great course, and I got certified.

26:15.151 --> 26:20.635
[SPEAKER_02]: So for me, it was a knowing of an yearning for what's next.

26:22.488 --> 26:23.208
[SPEAKER_04]: That's wonderful.

26:23.248 --> 26:23.948
[SPEAKER_04]: That's wonderful.

26:24.348 --> 26:25.429
[SPEAKER_04]: You continue to grow.

26:25.449 --> 26:28.709
[SPEAKER_04]: And when you grow, you can help your clients to grow as well.

26:29.189 --> 26:40.552
[SPEAKER_04]: Because in that position, as I say, a speaker or coach or consultant, one has to be one to two levels above the audience in which they are, in fact, working with.

26:41.552 --> 26:51.774
[SPEAKER_04]: And so that's very important because they're looking for that uniqueness from you to give them advice, give them suggestions or recommendations to help make their organizations

26:52.224 --> 26:54.485
[SPEAKER_04]: better art as individuals as well.

26:55.186 --> 26:56.486
[SPEAKER_04]: So that's outstanding.

26:57.007 --> 27:02.570
[SPEAKER_04]: So looking forward, Julie, what do you envision for yourself?

27:02.810 --> 27:15.978
[SPEAKER_04]: Let's say in the next six to twelve months, what you plan on doing and doing in your community as a part of being a executive coach and working with crystal clear business strategies.

27:16.943 --> 27:22.967
[SPEAKER_02]: Well, it's simply very exciting that's kind of just coming hot off the press, which I do want to talk about.

27:24.348 --> 27:27.511
[SPEAKER_02]: She's creating a C Suite program for

27:30.854 --> 27:53.421
[SPEAKER_02]: And so on fire to be in a part of that, probably a second of coaching standpoint, because CEO, CFOs, they need a space where they can be together, talk about things that are going to elevate them, elevate their mind, elevate their business, that they can't necessarily do in the confines of their own business.

27:53.941 --> 27:59.083
[SPEAKER_02]: So I'm super excited to be a part of the C-suite that is coming in September.

27:59.463 --> 28:01.244
[SPEAKER_02]: Gotta roll out date and everything.

28:01.844 --> 28:02.564
[SPEAKER_03]: Wonderful.

28:03.765 --> 28:12.748
[SPEAKER_02]: And I just admit a point where I really want to empower high-performing business owners to break through the internal barriers that are holding them back.

28:13.108 --> 28:17.790
[SPEAKER_02]: I've lived it, I understand it, and I really want to make a difference there.

28:18.390 --> 28:20.271
[SPEAKER_02]: And just a quick story, Paul.

28:20.671 --> 28:20.891
[SPEAKER_02]: Sure.

28:21.851 --> 28:24.552
[SPEAKER_02]: I haven't heard this story yet, but true transparency.

28:25.292 --> 28:25.972
[SPEAKER_02]: I have a lot of them.

28:26.892 --> 28:31.473
[SPEAKER_02]: I once sold fifty tower gardens to Prince William County School District.

28:31.493 --> 28:32.254
[SPEAKER_02]: You're in the area.

28:32.294 --> 28:33.594
[SPEAKER_02]: You know Prince William County.

28:33.794 --> 28:34.334
[SPEAKER_04]: Absolutely.

28:34.874 --> 28:36.215
[SPEAKER_02]: And it's true.

28:36.235 --> 28:37.115
[SPEAKER_02]: My nutrition program.

28:37.555 --> 28:38.295
[SPEAKER_02]: And it took me here.

28:38.595 --> 28:39.875
[SPEAKER_02]: And I went all in.

28:40.195 --> 28:41.236
[SPEAKER_02]: I was with them for a year.

28:41.516 --> 28:42.196
[SPEAKER_02]: And I had a call.

28:42.216 --> 28:44.637
[SPEAKER_02]: I was in Florida, vacation, my family.

28:45.257 --> 28:48.357
[SPEAKER_02]: And the woman, the representative was almost screaming on the phone.

28:48.397 --> 28:50.238
[SPEAKER_02]: I won't scream because we're live.

28:51.038 --> 29:18.710
[SPEAKER_02]: I totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally totally

29:19.948 --> 29:29.433
[SPEAKER_02]: But here's a thing Paul, my mind, there were a million other school districts that I could have anchored that in, right, resiliency and carried out.

29:30.754 --> 29:31.514
[SPEAKER_02]: I didn't do it.

29:31.794 --> 29:32.655
[SPEAKER_02]: You know why I didn't do it?

29:33.715 --> 29:34.055
[SPEAKER_04]: Why?

29:34.736 --> 29:42.520
[SPEAKER_02]: Because when my mind, there was a Saber II tiger in front of me and I couldn't co-call and I couldn't do it and they wouldn't accept me and I don't know my mindset went.

29:44.972 --> 29:54.099
[SPEAKER_02]: I was sitting with a golden ticket in my hand, but I held myself back because I had internal barriers that I didn't even recognize.

29:54.979 --> 29:57.221
[SPEAKER_02]: This was quite a few years back, maybe ten years.

29:59.022 --> 30:09.870
[SPEAKER_02]: So having pushed through the self doubt, being aligned now with who I really am, I am committed to bring that to the coaching space and the community in which I live in.

30:11.508 --> 30:23.837
[SPEAKER_04]: fantastic fantastic but you know what everything there is that lesson and when we look at it in hindsight it was the right decision.

30:25.585 --> 30:27.427
[SPEAKER_02]: It was because I meant for this space.

30:27.607 --> 30:32.431
[SPEAKER_02]: But it's a funny story now because that tiger was bigger than life itself.

30:32.711 --> 30:33.472
[SPEAKER_04]: Exactly.

30:33.672 --> 30:34.513
[SPEAKER_04]: I know what you mean.

30:34.613 --> 30:35.313
[SPEAKER_04]: I've been there.

30:35.333 --> 30:37.635
[SPEAKER_04]: Fantastic.

30:37.735 --> 30:38.536
[SPEAKER_04]: Fantastic.

30:38.916 --> 30:44.661
[SPEAKER_04]: So what is one of the things that you would like to share, Julie, of wow listeners?

30:45.281 --> 30:49.345
[SPEAKER_04]: Let's focus on the C-suite as an example.

30:50.005 --> 30:53.068
[SPEAKER_04]: But people who are not quite where they should be.

30:54.188 --> 30:57.472
[SPEAKER_04]: But they know that they can do better to become a better leader.

30:57.973 --> 30:59.334
[SPEAKER_04]: What more is Fincourt Smith?

30:59.354 --> 31:03.018
[SPEAKER_04]: Do you have to the potential sea sweet leaders that are out there?

31:04.260 --> 31:06.923
[SPEAKER_04]: Who wants you to become even a better leader?

31:06.943 --> 31:09.526
[SPEAKER_04]: I'll what I call a leader Venezuela.

31:09.566 --> 31:14.712
[SPEAKER_04]: What can you encourage them in terms of your programs that come up in September?

31:15.835 --> 31:18.696
[SPEAKER_02]: So my philosophy is pretty simple.

31:19.457 --> 31:28.001
[SPEAKER_02]: Our biggest asset is our own ROI, our own internal investment.

31:28.821 --> 31:31.823
[SPEAKER_02]: That is our rate of return when we invested ourselves.

31:33.984 --> 31:39.707
[SPEAKER_02]: We had the biggest rate of return because what happens is that's the thing that often gets pushed aside, right?

31:39.867 --> 31:41.608
[SPEAKER_02]: Until burnout,

31:42.440 --> 31:46.764
[SPEAKER_02]: teams are falling apart, mental fatigue, decision-making trouble.

31:47.224 --> 31:50.167
[SPEAKER_02]: We're just fatigued and exhausted and we may not even know why.

31:50.187 --> 31:51.488
[SPEAKER_04]: Exactly.

31:51.688 --> 31:53.450
[SPEAKER_04]: And we're not in the big thing right now.

31:54.731 --> 31:54.951
[SPEAKER_02]: Yes.

31:55.552 --> 32:04.200
[SPEAKER_02]: So invest in yourself, your own ROI for personal growth and watch the magic happen where you build a scale.

32:05.808 --> 32:11.729
[SPEAKER_02]: And you can have a team that's unstoppable because you have invested in yourself and you have turned invest in them.

32:12.069 --> 32:13.250
[SPEAKER_02]: That's what it's all about.

32:14.350 --> 32:19.151
[SPEAKER_04]: Definitely that those are just great words of encouragement.

32:20.191 --> 32:24.392
[SPEAKER_04]: Given people the hope that they need everybody in these hope at some time or another.

32:25.112 --> 32:27.513
[SPEAKER_04]: And for people who are in a position.

32:28.168 --> 32:38.011
[SPEAKER_04]: with a title leading other people, they need it more than anyone else, because oftentimes we know in a leadership position, it's lonely at the top.

32:38.432 --> 32:47.395
[SPEAKER_04]: And we have to have the position for those people who are transitioning to upward from management and to leadership, it's really tough.

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[SPEAKER_04]: And it's great to hear the words that you shared today.

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[SPEAKER_04]: So what I want to say is it's been deeply inspiring here in New

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[SPEAKER_04]: share your journey and then where you were to where you are now as an executive coach and working with with the amazing organization, crystal clear business strategies.

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[SPEAKER_04]: And I know that you're going to go forward and you're going to the over-deliver for the current, especially with your C-suite program.

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[SPEAKER_04]: And I really want to thank you for that.

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[SPEAKER_04]: And again, I want people to understand our guest today is none other than Julie Duncan.

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[SPEAKER_04]: There you go, crystal clear business strategies and episode three, oh four, we want you to all go out and listen to this, you can listen to wherever you get your podcast, but you can definitely listen to it on Apple podcast Spotify.

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[SPEAKER_04]: I heart radio Amazon.

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[SPEAKER_04]: music and wherever you get your podcast and we're very thankful to help Julia here today and she's doing some dynamic things and Julia I want to give you the last words here what you would like to say as we about to depart.

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[SPEAKER_02]: Invest in yourself.

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[SPEAKER_02]: Yes.

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[SPEAKER_02]: It's a biggest investment you can ever thank.

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[SPEAKER_04]: Fantastic.

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[SPEAKER_04]: You heard it here first from Julie Duncan.

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[SPEAKER_04]: and executive coach extraordinaire, and we thank you for your time.

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[SPEAKER_04]: And my time ends up and I thank you for yours.

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[SPEAKER_04]: And again, this is episode three, oh four, get out there, write and review a Julie's episode.

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[SPEAKER_04]: Give her the five star rating.

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[SPEAKER_04]: Give her the six if you wanted to.

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[SPEAKER_04]: And it just goes to find out that we really appreciate that we really appreciate having Julie here today.

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[SPEAKER_04]: Again, Julian and our co-authors of the book, the prescription for career success.

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[SPEAKER_04]: Go out and get this book and see what she has to say and see what I have to say as well.

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[SPEAKER_04]: But we're very thankful and we'll see you on the next episode of Wealth Academy podcast.

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[SPEAKER_04]: Thank you all so much and have a wonderful day.

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[SPEAKER_04]: And remember, I just want to put this in here for you Mondays or good days.

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[SPEAKER_01]: Thank you for listening to this episode with Paul and his guest.

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[SPEAKER_01]: I hope you enjoyed this episode and Paul requests that you write and review this episode and others on Apple Podcasts and wherever you listen to podcasts.

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[SPEAKER_01]: View all wealth Academy podcast episodes at www.wealthacademypodcast.com